In a 2012 interview with Amazon Founder & CEO Jeff Bezos and CTO Werner Vogels, Bezos Says that when designing a strategy, we should be asking what’s not going to change. The number one question he gets asked is, “What will the next five to ten years look like?” But he believes it is the wrong question. His thoughts on what won’t change:

I very frequently get the question: “What’s gonna change in the next 10 years?” And that is an interesting question. It’s a very common one. I almost never get the question: “What’s not going to change in the next 10 years?” And I submit to you that the second question is actually the more important of the two because you can build a business strategy around the things that are stable in time.

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